Georgina Craig: national executive

Georgina Craig

Georgina has over 25 years of experience in the health sector. She is passionate about supporting health and care organisations respond to what matters to people and families.

Georgina has worked in a range of roles across both for profit and not for profit sectors. In 2009, she set up a social enterprise to spread and embed innovation and person centred system redesign. It aims to redress the imbalance she saw within NHS systems in process design and efficiency over the things that matter most to people – like relationships, control and contribution.

Over seven years, she has developed novel insights based approach to whole system redesign called Experience Led Commissioning. The commissioning model puts what matters to people at the heart of decision making: actionable management insights from conversations with people and families, as well as person centred outcomes and measures that are co-designed locally.

Georgina’s contribution to the NHS Alliance is to support primary care innovation. Her work is centred on understanding how to get health and care systems to focus on health creation. She brings expertise in change management, innovation spread, co-design, commissioning, and outcomes measurement to the work of The New NHS Alliance.