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THE NEW NHS ALLIANCE PRESENTS ‘IN SEARCH OF WELLNESS’ – A COLLABORATION WITH ITN PRODUCTIONS

LAUNCHING DECEMBER 2017

The New NHS Alliance is excited to announce a partnership with ITN Productions to produce a news and current affairs-style programme about ‘wellness’.

Medical healthcare only contributes about 20% to our health outcomes and we want to explore work being done with people, patients and communities in the ‘80% zone’. There is outstanding work underway to remodel the health and care systems that will benefit everyone – to improve health and care outcomes, address health inequalities, manage demand for services and ‘humanise’ healthcare – and New NHS Alliance want to bring this to wider attention.

‘In Search of Wellness’ will celebrate the pioneering work of those both within and around the health and social care sectors who are innovating to improve the nation’s health and wellbeing. The programme will examine novel ways of involving communities, people and patients in creating health and reducing health inequalities, roles for IT-enabled involvement in health and care, better use of medicines in supporting wellness, how peer-groups can drive their own care and recovery, improvements to workforce wellbeing, the economic and educational benefits of a wellness-based approach for communities … and much, much more.

Drawing upon ITN’s 60 year heritage and expertise in storytelling, the programme will play an important role for New NHS Alliance in shaping the communication and ideas of how best to address health inequalities and promote wellness.

‘In Search of Wellness’ will premiere at the New NHS Alliance Action Summit on 6th December 2017. The programme will form part of an extensive communications campaign featuring New NHS Alliance members, thought leaders, government decision makers, as well as relevant journalists, writers and bloggers.

Merron Simpson, Chief Executive, New NHS Alliance, said: “The health and care sectors have embarked on a journey of transformation and it’s so important that the advances being made across the system are reported and showcased. New NHS Alliance is a platform that gives people and wellness-innovators a voice to influence across the system and we find the medium of film to be a great communication tool. We are pleased to be working with ITN Productions to create and showcase a video tapestry of some of the progress being made”.

Simon Shelley, Head of Industry News, ITN Productions, said: We’re delighted to be partnering with the New NHS Alliance to produce a programme that will explore how ‘wellness’ can become a core part of our health system in order to meet the challenges the health service faces. We are looking forward to bringing the vital stories, that often don’t get told, to screen; and engaging with people, professionals and organisations across the health community dedicated to improving outcomes for all.”

If you have a story to tell, we would be delighted to include you in the programme.  Please contact Simon Shelley, Head of Industry News at ITN Productions, on 0207 430 4810 or simon.shelley@itn.co.uk to discuss your involvement.

About ITN Productions

ITN Productions is ITN’s bespoke production hub producing creative and commercially valuable content for the business, commercial, broadcast and digital sectors. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news programme format, including interviews, news items and sponsored editorial profiles.

For more information visit: www.itnproductions.co.uk

About New NHS Alliance

New NHS Alliance is a movement of people and organisations who are committed to building a sustainable, community-based health service. We have a particular focus on reducing health inequalities and on making the practice of health creation a core part of the UK healthcare system, alongside a stronger focus on preventing illness. We have a rapidly growing active membership, a current reach of over 15,000 passionate individuals and a unique style of influence of practitioners and policy makers.

Our mission is … ‘to infect the UK health sector with wellness’

For more information please visit: http://www.nhsalliance.org