“In Search of Wellness”
In Search of Wellness is a New NHS Alliance partnership with ITN Productions current affairs-style programme. With significant contributions from the pharmaceutical industry, the programme considers some of the innovative initiatives this sector is supporting in advancing the health and wellbeing of people and communities in search of wellness.
In Search of Wellness 2018
Natasha Kaplinsky – an introduction to the In Search of Wellness programme
Bristol Myers Squibb – helping the NHS in the battle against cancer
Catapult – coordinating the creation of a network of NHS Advanced Therapy Treatment Centres
Firza – advancing the role of community pharmacy
Methuselah Health – addressing diseases associated with ageing
NAPP Pharmaceuticals – delivering a significant contribution to managing drugs expenditure
Novartis – facilitating collaboration in preventing blindness
Otsuka Health Solutions – transforming mental health services
Peacock Medical Group – the benefits of an orthotics service in Primary Care
The Lewy Body Society – driving education, understanding and research
Natasha Kaplinsky – an introduction to the In Search of Wellness programme.
Natasha considers the In Search of Wellness Programme and introduces some of the contributors to this.
Bristol Myers Squibb – helping the NHS in the battle against cancer.
Using the body’s own immune system to fight cancer has broken new ground in how we address difficult-to-treat tumours… and these innovations are set to change how we think about cancer care in the future. Bristol Myers Squibb is a leader in the development of immunotherapies, and through collaborations with clinical care providers, it is working to equip the health service with adequate resources to meet this new challenge.
Firza – advancing the role of community pharmacy.
One of the biggest challenges currently facing the NHS is a shortfall of staff to meet increasing demand. Utilising the expertise of pharmacists can help alleviate the problem. Firza is supporting this in Essex through the provision of pharmacists to support GP practices and Care Homes.
Methuselah Health – addressing diseases associated with ageing.
One of today’s biggest unmet medical needs is finding a cure for diseases associated with ageing. These include Diabetes, Alzheimer’s and Autoimmunity. Drug discovery company, Methuselah Health reveals new insights into why we develop these degenerative diseases and why the answers to a cure may lie in our proteins and not our DNA.
NAPP Pharmaceuticals – delivering a significant contribution to managing drugs expenditure.
The NHS is under pressure to reduce the nation’s medical bill by £300 million by 2021. New solutions are needed to help manage costs whilst maintain high-quality patient care. Napp Pharmaceuticals considers one solution – biosimilar medicines. These are biologic treatments highly similar to original medicines that provide the same benefits at reduced cost.
Novartis – facilitating collaboration in preventing blindness.
The relationship between the pharmaceutical industry and the NHS is evolving – moving away from the traditional vendor/supplier relationship, to a more collaborative approach that combines resources and expertise to benefit patients. Novartis has been working with Buckinghamshire NHS Trust to provide a dedicated one-stop clinic to help patients who suffer from Wet age-related macular degeneration – a leading cause of blindness in the UK.
Peacock Medical Group – The benefits of an orthotics service in Primary Care.
The Centre for Economics and Business Research estimates that around £48 million could be saved by moving orthotics services from secondary to primary care. Despite calls for change from within the NHS, little has changed and most still agree that orthotics is a ‘Cinderella Service’ – often hidden, often forgotten. But Peacocks Medical Group is changing that with its directly commissioned service in Southampton.
Otsuka Health Solutions – transforming mental health services.
In collaboration with the Global Digital Exemplar Mersey Care NHS Foundation Trust, Otsuka introduces us to innovation in digital solutions that aim to transform mental health services in the community by using data to understand risk.
The Lewy Body Society – driving education, understanding and research.
Most of us will be familiar with Alzheimer’s and Parkinson’s as forms of degenerative dementia. However, awareness of dementia with Lewy bodies, also known as DLB is much lower, despite being the second most common form of dementia. The ‘Lewy Body Society’ is on a mission to change this.
About ITN Productions
ITN Productions is ITN’s bespoke production hub producing creative and commercially valuable content for the business, commercial, broadcast and digital sectors. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news programme format, including interviews, news items and sponsored editorial profiles.